For this project I needed to create a fictional brand that would be used on a car wrap and a storefront.

My goal for this brand was to show where the brand’s gear can take you by using a breathtaking picture. I wanted the look and feel of the branding to connect with outdoor lovers. That’s why I gave the logo a more illustrative look to portray a scenic view.

The branding needed to be adaptable to display properly on a vehicle. I choose something with triangles. These represent the mountains and keeps the branding consistent with my logo design.

Made with Photoshop and Illustrator

  • 2023